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Nutr 20% Off Coupon Codes and Promo Codes with Free Shipping. Were Alicia and Dane, Nutr co-founders and partners based in Columbus, Ohio. Weve always believed that being environmentally conscious is a way of life. As partners and expectant parents, accountability for the world our child will grow up in hit home. From day to day consumer choices and larger lifestyle decisions, we came up with a plan to do our part and find a way to be more active participants in a sustainable solution. We became aware and informed of the benefits of living a sustainable lifestyle by watching the movie, A Life on Our Planet, by David Attenborough. We realized the negative environmental impacts and how much waste accumulates from the dairy industry, not to mention the cruelty and health implications. Having enjoyed plant-based milk generally, we decided to dig in a bit further. When diving into the best plant-based milk alternatives, Dane and Alicia started looking more closely at ingredient labels. They were shocked to see what felt like false advertising, and all the additives and preservatives loaded in almost all options at the store.